FAQs
Questions we are asked most
Straight answers about the channel, the way we work, what it costs and how results are judged. If something is not here, ask us directly.
The channel
- What are ChatGPT ads?
- Advertising placements that appear within conversations people have with an AI assistant, rather than beside search results or inside a social feed. The customer has usually described what they want in their own words before any advertising appears.
- Is this the same as appearing in AI answers organically?
- No. This is paid advertising placement. Appearing organically in AI-generated answers is a different discipline, and we do not sell the two as the same thing.
- Can you guarantee our ads will appear in particular conversations?
- No. Placement is determined by the advertising platform and is subject to eligibility, approval and geography. Anyone promising specific placement is overstating what they control.
Working with us
- Who owns the advertising account?
- You do. Accounts are set up in your name and we work in them with client-scoped access. If the engagement ends, the account, its history and its data stay with you.
- Do you work with brands outside beauty?
- Yes, within consumer products: haircare, skincare, makeup, cosmetics, fragrance and design-led lifestyle brands. We do not advertise healthcare, medical products, supplements, health claims, regulated wellness products or travel.
- Do you produce creative?
- We coordinate creative with your brand or studio team. We are not a production studio and do not charge you as though we were.
- Will we have a named contact?
- Yes. You will know who manages your account and be able to ask them questions directly.
Cost
- How much does management cost?
- From £500 per month for ChatGPT ad management. It is a flat fee and does not scale with your advertising spend.
- Is advertising spend included in the fee?
- No. Advertising spend is set by you and paid directly to the advertising platform, separately from our management fee.
- Is there a setup fee?
- Our published price is the £500 monthly management fee. Any other commercial term would be agreed in writing before work starts.
Campaigns and results
- How quickly will we see results?
- We do not promise a timeline. Results depend on budget, range, product information and how the platform performs. We agree what success means before launch and report honestly against it.
- What is in the monthly report?
- Spend, the delivery metrics available from the platform, conversion information where measurement supports it, what we changed during the month and what we recommend next.
- What if the channel does not work for us?
- We will say so, explain why, and recommend a change — including stopping, if that is the honest advice.
- Do we need a product feed?
- Only where campaigns are genuinely product-led. Where they are, we help organise and maintain the product data behind them.
Ready to explore an exciting new advertising channel set to explode?!
Tell us about your brand, products and advertising goals. We'll explain the next practical step without burying you in technical language.