Service
ChatGPT ad reporting
A monthly written report covering campaign performance, spend, the delivery metrics available in the channel, conversion information, what changed during the month and what we recommend next.
A dashboard is not an explanation
In an unfamiliar channel, raw numbers create more questions than they answer. A figure without context does not tell a founder whether the month went well, and it certainly does not tell them what to do next.
Our reporting is written, not just visualised. It says what happened, what we think it means, what we changed and what we would like to do next — in language you can forward to a colleague who has never opened an ad account.
What each report contains
- Spend for the period against the agreed budget
- The delivery metrics available in the channel for your campaigns
- Conversion information from the measurement we set up
- Product or campaign level comparison where the data supports it
- A record of the changes we made during the month, and why
- Recommended next actions, ranked by what we would do first
- Anything blocking progress that needs a decision from you
How the work runs
- 01
Collect
We pull the figures from your own advertising account and from the conversion measurement configured during setup.
- 02
Interpret
We compare against the previous period and against what we expected, and note where a number is too early or too small to draw conclusions from.
- 03
Recommend
You get a short list of next actions rather than a list of everything that could theoretically be done.
What we need from you
- The commercial context we should read results against, such as stock or promotions
- Any offline or retail activity that might affect online demand
- A note of who else in the business should receive the report
Who owns what
The underlying advertising data belongs to you and stays in your account. Reports are a summary of your own data, not a replacement for your access to it.
Questions about this service
- How often is reporting provided?
- Monthly, as part of the management fee. We will also contact you between reports if something needs attention.
- Do you provide real-time reporting?
- We do not promise real-time reporting. Reporting is monthly and written, drawn from the metrics the channel makes available to your account.
- Which metrics will I see?
- Spend, the delivery metrics available for your campaigns and the conversion information your measurement setup records. We will not present metrics the channel does not provide.
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Talk to us about your campaign
Tell us about your brand, products and advertising goals. We'll explain the next practical step without burying you in technical language.