Guides to a channel that is still being written

Advertising placed inside AI assistant conversations. Different from search and social because the customer has asked a specific question, not typed a keyword or scrolled a feed.

An account, a campaign structure, budgets, creative, product information and conversion measurement. The parts are familiar; the emphasis is different.

Our management fee is from £500 per month. Advertising spend is separate, set by you, and paid directly to the advertising platform.

Product information, landing pages, measurement, creative and internal approvals. Get these right and launch is straightforward.

Set conversion measurement up before launch, read spend and conversions against your own margins, and give the channel long enough to be judged fairly.

Beauty buying runs on questions, comparisons and recommendations, which is exactly the shape of a conversational channel — provided your product information can support it.