Makeup brands
ChatGPT ads for makeup brands
Shade, finish and application dominate makeup decisions. We build and manage campaigns that respect how granular those choices are, and keep the ad and the shade page pointing at the same thing.
Shade confidence is the whole battle
A makeup customer is rarely asking whether to buy a foundation. They are asking which shade, whether the finish suits them and how it behaves after six hours.
Look-based questions are just as common: how to achieve a particular effect, what to pair with what, what a beginner needs versus what an enthusiast already owns.
Seasonality is sharper here than elsewhere in beauty. Party season, festival season and gifting peaks all create distinct waves of demand.
Granularity in the catalogue
Makeup catalogues are wide and deep: one product can carry forty shades, each with its own availability. Advertising that ignores that structure sends people to out-of-stock pages.
Shade names, undertone descriptions, finish and coverage level all need to exist as usable attributes, and availability needs to be accurate. This is exactly where product feed work earns its place.
Describe the result, then show it
Copy should describe finish and effect in words a customer would use — matte, dewy, buildable, full coverage — rather than internal product language.
Swatch imagery and the landing page must agree with the ad. Nothing loses a makeup customer faster than a colour that looks different once they click.
Campaigns this sector can run
Examples of how campaigns can be structured. Availability of any specific campaign type is subject to platform eligibility, approval and geography.
- Shade-family campaigns for complexion products
- Finish-led campaigns: matte, satin, dewy, sheer
- Look and tutorial-adjacent campaigns pairing several products
- Beginner kit campaigns for customers new to the category
- Seasonal and party-season pushes
- New launch and limited-edition campaigns
How we help
- Structuring campaigns so shade depth does not fragment budgets
- Availability checks so ads do not point at sold-out shades
- Account onboarding, access checks and campaign build
- Creative coordination with your existing swatch and product assets
- Conversion measurement at product and variant level where possible
- Monthly reporting with seasonal context
What the engagement includes
- Initial discovery and campaign planning
- Client ad-account onboarding and access checks
- Campaign and ad-group structure across a wide catalogue
- Budget and spend-control setup
- Product and landing-page coordination
- Ongoing monitoring and improvements
- Monthly performance reporting
From £500 per month
Management fee. Advertising spend is paid separately by the client.
Makeup advertising questions
- We have hundreds of shades. Is that a problem?
- It is a structural question rather than a problem. We usually advertise at product and shade-family level, then let the landing page handle the final shade choice.
- Can campaigns follow a launch calendar?
- Yes. Tell us the calendar during onboarding and we plan campaign work around it as part of ongoing management.
- Do you produce the creative?
- We coordinate creative with your brand or studio team rather than acting as a production studio ourselves.
Advertising a makeup brand?
Tell us what you sell and what you want more of. We'll tell you plainly whether this channel makes sense for you yet.