Service
Product feed management
Help organising and maintaining the product data behind product-led campaigns: titles, attributes, availability, pricing consistency and the match between an ad and the page it points to.
Product data is usually the quiet bottleneck
Beauty and lifestyle catalogues change constantly. Shades sell out, bundles appear for a season, a hero product gets reformulated and the old description lingers. None of that matters much until advertising starts drawing attention to it.
Not every campaign needs a product feed. Where a campaign is genuinely product-led, though, the accuracy of that data does more for results than most clever optimisation does.
What we help with
- A review of your existing product data and where it comes from
- Clear, consistent product titles and descriptions for advertising use
- Attribute tidying: shade, size, format, finish, scent family and similar
- Availability and pricing consistency between feed, ads and site
- Landing-page matching so an ad sends a customer to the right place
- A maintenance routine so the data stays right as the range changes
How the work runs
- 01
Audit
We look at what product data exists today, who maintains it and where it drifts out of date.
- 02
Structure
We agree the attributes worth getting right for your category, and tidy the data that campaigns will actually use.
- 03
Maintain
We keep checking it against the live site as part of ongoing management, so seasonal changes do not quietly break campaigns.
What we need from you
- Access to your ecommerce platform export or existing product feed
- A contact who can make changes to product content
- Notice of launches, discontinuations and seasonal bundles
Who owns what
Your product data stays yours, in your systems. We work with exports and platform access you control, and we document any changes we recommend so your team can apply them independently.
Questions about this service
- Does every campaign need a product feed?
- No. Some campaigns are product-led and benefit from structured product data; others do not need a feed at all. We will tell you which applies to your range.
- Can you help if our product data is a mess?
- Yes. That is usually where this work starts. We audit what exists before recommending changes, and we prioritise the products that matter commercially.
- Do you edit our website directly?
- Only if you want us to and you grant that access. Otherwise we hand over clear recommendations for your own team to apply.
Related sectors
Related reading
Talk to us about your campaign
Tell us about your brand, products and advertising goals. We'll explain the next practical step without burying you in technical language.