Sectors
Consumer product brands, and the questions their customers ask
We work with beauty, hair and lifestyle product brands. Each sector below sets out how customers actually shop it, and what that means for campaign structure and product information.
Beauty
Beauty buying has always run on questions. Conversational advertising puts your products into those questions — and we handle the account, campaign and measurement work that sits behind it.
Read moreHaircare
Haircare shoppers describe themselves before they describe a product: curl pattern, porosity, colour history, what happens in humidity. That description is the opening for a well-set-up campaign.
Read moreSkincare
Skincare customers ask detailed questions about ingredients, order of use and what to expect. We set up and manage campaigns that answer those questions commercially — and stay firmly away from medical claims.
Read moreMakeup
Shade, finish and application dominate makeup decisions. We build and manage campaigns that respect how granular those choices are, and keep the ad and the shade page pointing at the same thing.
Read moreCosmetics
For businesses running a broad cosmetics catalogue across several categories, the hard part is not one campaign — it is deciding what gets advertised, in what order, with a catalogue that changes every month.
Read moreFragrance
Fragrance is bought through language: notes, families, occasions, comparisons and memory. That makes a conversational channel an unusually natural fit — provided the descriptions are good.
Read moreLifestyle
Design-led consumer goods, accessories, home objects and gifting. Considered purchases where the customer is weighing materials, craft, size and whether it is right for the person they are buying for.
Read moreWhat we do not advertise
We do not run campaigns for healthcare, medical products, supplements, health claims, regulated wellness products or travel. If a product sits close to that line, we will say so at the enquiry stage rather than after you have paid for a month.
The services behind every sector
Ready to explore an exciting new advertising channel set to explode?!
Tell us about your brand, products and advertising goals. We'll explain the next practical step without burying you in technical language.